For our audience research we interviewed various people, asking them questions relating to music videos in order to discover what sorts of music videos people like. This will help us to decided what music video to create.
From our Audience Research we discovered that our target audience (teenagers and young adults) mainly prefer to see a narative in music videos. They want them to be fun, uplifting and happy rather than dark and depressing. Some did however say that they enjoy the perfrormance element of music videos and we will take this into account and try to incorporate both into our final video. We also discovered that they are more attracted to music videos that are current and keep up with current trends in bothe music and fashion.
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